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Want to create print ads that get results? Below are three keys to start.
1. Write to the eye. Print ads are visual. Therefore, job listings with the eye in mind.
The eyes are kind of picky, though. So here's a list of what the eye likes and dislikes:
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Not the position of the old way
You know those big brands like Pepsi and Clorox, with all the money in the world to spend on brand positioning and development? They have a secret method to spend a lot less to learn much more before we launch products on a mass scale. If [...]

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It seems that on any given weekend, thousands of people are holding a garage sale. May be someone you know or who, alone. A man's junk is another man's treasure, indeed! This sums up the enduring popularity of garage sales. How do you make your garage sale cost, then? Through the organization and advertising [...]

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Traditional advertising is a thing of the past
Gone are the days when people like you and me was to buy a newspaper to find out what happened yesterday. You do not even need to turn on the TV to find the latest news now. Classified advertising, however, is not new.
You [...]

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