We saw some big changes in the arena of online advertising in the past two months. Advertising networks are trying to communicate with visitors and not only showing a text or image-based advertising. The trend was a bit 'from Google AdSense started when he began to show two arrows in slots ads to show ads more connected. With the addition of two arrows at the ads, Google has introduced the interactivity of users in the online advertising industry.
What are the reasons behindthese statements?
Previously, the webmaster actually tried to hide those based text ads within the body posts or tried to conceal the other links on the page. This trend points necessarily, they wanted visitors to click on links unconsciously. However, when Google introduced the two arrows, perhaps, he wanted people to interact with the slot for additional related ads. This also means that – in some way determined end of camouflage. The conversion mainly dependedtext, and relevance to the content.
After that we saw some more changes introduced by another major player in the industry – AOL's Platform-A, which announced Goowy widget-based advertising tool. Although the form of AOL is mainly based widget, but is connected with the interactivity of users, far higher. The best thing is that Goowy enables the end user (visitor) to add the widget (powered by yourminis) in any other web site (like your blog or website).However, we still know nothing about the success rate of these ad formats. Marketing Research Seasoned believe that nonprofit organizations would get more mileage from this format.
However, Facebook has taken the concept to a whole different level. They've just introduced another form of online advertising called – 'Engagement Ads'. Although it is still open to only a few advertisers in their network, has already created a lot of hype in online marketing andAdvertising network. Are still experimenting with this form of advertising. However, this does not mean that you are saying goodbye to regular advertising formats such as text or image ads basis.
According to People magazine advertising, Mike Murphy (VP of Media Sales, Facebook), said that "the advertising Web was all about demand fulfillment" and run ads from Google, social networks are far from friendly. To add to this, he also said that other socialsites also running out of running text based ads and banners.
Now as the advertising is different from others? The main difference is that in this process, the focus shifts from the sale of products through advertisements for the development and promotion of the brand.
Just a few user starts to associate the taste with a specific brand, working as a recommendation to his friends in that network. It will not be hurt if we say that works the sameMechanism word of mouth advertising. And the best thing about these ads is that the visitor does not require exiting to approve the product. To add to it, he or she can also add a comment on the product that would be visible to other people.
Time to say whether this ad format would be successful or not, but what could be a better place to launch such an advertisement, but a social network like Facebook!
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